It’s that very special time again this year when soccer puts on the largest sporting event in the world: World Cup. And with that event there is a tremendous opportunity for reaching the lost. No, we don’t have to go to South Africa and the games to reach them…we can reach them right here in Mexico.
Once again the Puebla-based Christian publishing company, Ediciones Las Americas, has created and printed up tens of thousands of these glossy, color tracts. On one side is the “Plan of the World Cup” and the other side is the “Plan of salvation for the world” which is the Gospel of Jesus Christ.
Our small ministry team decided to use a large chunk of our annual budget and to give personally as the Lord led us so that we could purchase as many of these as possible to share with local churches to distribute and to distribute ourselves. I don’t recall the exact number we ended up getting for our investment, but I think it was around 13,000. Wow!
I know that in the USA, tracts are often seen among Christians as an ancient and perhaps ineffective, if not inflammatory, method of sharing the Gospel. We’ve found that here in Mexico the results can vary but these particular tracts are fairly easy to find willing takers. There is so much interest in the World Cup here that in past tract outreaches for previous World Cups, hundreds of people requested Bible studies and dozens of people accepted Christ as a result of these tracts. I recall a story of a missionary or two who took a box of 10,000 of these tracts to a busy Metro subway stop in Mexico City. They ran out in 10 minutes! You can’t beat that for sharing the Gospel in printed form. Several Bible studies resulted from our last World Cup tract distribution here in San Juan del Rio, and it was a surprise to hear that those asking as a result of receiving one of these tracts, did not receive it from someone handing it to them…they found their tract on the ground, picked it up, read it, and responded to the free Bible study offer. I would say they received it from the Hand of Providence rather than a human hand. Is that awesome or what?!?
Any “tract stars” out there who’d like to come down and pass out a few thousand of these? Let me know! We can figure out where, when and how as soon as possible. Don’t delay…the games start on June 11th and I only reserved about a hundred or so tracts for casual distribution. I would need to reserve a bunch before our team has them all given out.
Get Your Tract Shoes On…Let’s Race To Win Some Souls!
After all, that’s really our “Gooooooooolllllllllll!!!!!!!!!!!”