CAM’s New Name

Coming Spring 2012…

CAM INTERNATIONAL WILL BECOME CAMINO GLOBAL.

After more than a year of focused study, prayer, and audience research, CAM International’s Board of Directors adopted the name Camino Global to refresh the mission’s identity.

The name Camino Global reflects the fact that our ministry remains focused on Spanish speakers, but also the reality that Spanish speakers are no longer limited to the Western Hemisphere and Spain. Spanish speakers are on the move globally. As they move, we will move with them, inviting them to join the journey of spiritual transformation (Camino is a Spanish word that means journey, path, or way).

We highly value the 121-year history and legacy of CAM International, but the name CAM no longer reflects the global scope of our ministry in the 21st century. We know we stand on the shoulders of generations of faithful servants who have laid our foundation. This change is not about turning our back on our rich heritage and legacy of impact in Latin America and Spain. Rather, CAM is entering a new season in our journey with Spanish speakers everywhere.

The new identity of Camino Global, including a new logo and website, will take shape over several months, launching in Spring 2012.

Read the Press Release and Frequently Asked Questions at introducing.caminoglobal.org.

 

Written by: Phil O’Day

Director of Organizational Development and Communication

(taken from CAM’s website: http://www.caminternational.org/index.cfm?go=page&pid=568)

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